专注餐饮调味标准化

专注餐饮调味标准化

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Looking at the standardization and customization of catering services from the development of hot pot

  • Categories:Corporate News
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  • Time of issue:2020-11-03
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Looking at the standardization and customization of catering services from the development of hot pot

(Summary description)Hot pot, since its emergence, has been a star track in the catering industry. Since the 1990s of the 20th century, with the continuous increase in market share, the hot pot industry has developed on a large scale. In terms of scale and region, there have been leap-forward developments envied by other catering categories. In 2018, the number of consumer orders for hot pot categories , The total amount of consumption ranks first among all catering categories, and has become the category with the largest market share of Chinese dinners (13.7%). It is expected that the hot pot market will exceed 700 billion in 2020.

  • Categories:Corporate News
  • Author:
  • Origin:
  • Time of issue:2020-11-03
  • Views:0
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Hot pot, since its emergence, has been a star track in the catering industry. Since the 1990s of the 20th century, with the continuous increase in market share, the hot pot industry has developed on a large scale. In terms of scale and region, there have been leap-forward developments envied by other catering categories. In 2018, the number of consumer orders for hot pot categories , The total amount of consumption ranks first among all catering categories, and has become the category with the largest market share of Chinese dinners (13.7%). It is expected that the hot pot market will exceed 700 billion in 2020.

从火锅发展看餐饮标准化定制服务

 

The picture comes from the internal reference of the catering owner "China Catering Report 2019"

In the era of    hot pot 1.0, standardization is the top priority for the development of hot pot.

hot pot is dominated by Chengdu and Chongqing. Its unique flavor characteristics such as hemp, spicy, hot, and savory make Sichuan-style hot pot stand proudly in the world of hot pot. With the entry of catering franchise into the 1.0 era, the old management and production methods are no longer suitable for market demand. Only standardization can make opening a store easier.

In order to expand the brand, accelerate the chain, stabilize and improve the product experience and service quality, on the other hand, it also greatly reduces the cost, time and energy investment, so that the catering business owners have more energy to participate in the market competition, and the standardization of seasoning has become the best Choice.

Standardized products can optimize labor costs first, without the need to stir-fry ingredients by themselves or hire a chef to stir-fry ingredients. It can also increase the resource utilization rate of hot pot restaurants, simplify the cooking process, and create conditions for adjusting the product structure and industrial structure. This has promoted the standardization and specialization of the hot pot catering market.

Among the many standard catering service brands and companies, Sichuan Chuanhai Chenyang Food Co., Ltd., located in China Sichuan Cuisine Industrial Park, Pidu District, is the cutting-edge supply chain brand in the southwest region.

We know that when a certain food and beverage category market begins to be hot, who can take the lead in completing standardization, whose products are more stable, and whose production and supply capabilities are stronger, who can attract more customers, occupy more channels, and develop The more partners, the greater the winning side.

For Chuanhai Chenyang, who focuses on the labeling of catering seasonings, this is the reason why many customers are willing to cooperate with them. As a leading supply chain brand in Southwest China, Chuanhai Chenyang and the company serve many domestic first-line catering brands, focusing on more than 3,000 nationwide Brand customers in the industry and nearly 60,000 stores provide healthy, safe, delicious and high-quality products, and have established a good cooperative relationship. Then, how does Chuanhai Chenyang do it? Let's learn about it.

 

从火锅发展看餐饮标准化定制服务

 

Focusing on standardization of catering seasoning for 26 years, more stable and safe products and services
 
Sichuan Chuanhai Chenyang Food Co., Ltd., started in 1994, has focused on catering customization for more than 26 years, with a registered capital of 30 million, covering an area of ​​100,000 square meters, and an annual output value of 2 billion yuan. It is a collection of production, research and development, and service. An integrated professional customized production enterprise.
 
The company focuses on catering standardization services, and introduces professionals with more than 10 years of experience in the food engineering industry into the membership structure. It is a high-quality food professional in China. With the thickest foundation and the freshest blood, the company predicts risks for customers and explores trends. Customers take the initiative to provide upgraded solutions to protect their competitiveness. At present, the company has obtained more than 30 product and equipment patents, and the R&D laboratory area exceeds 1,500 square meters, which meets the provincial R&D laboratory standard.
 
Chuanhai Chenyang adheres to the mission of "Let the world enjoy healthy and delicious Chinese food", controls details and quality as the basis, and has invested more than 500 million yuan to build a cutting-edge automated, intelligent, and customized chemical factory in the southwest region. Standardization, digitization and fine management of all links from order placement to production scheduling.

 

从火锅发展看餐饮标准化定制服务

 

Chuanhai Chenyang has made great efforts in quality stability. In each production link, instrument recording and manual recording are dual-track parallel. The production site quality control team has more than 30 people, and the strict quality management is implemented, from raw material procurement, product research and development, production and processing, product sales, after-sales service and other links to strict control, and do everything possible to ensure product stability.

It is precisely because of such comprehensive efforts, comprehensive investment from multiple dimensions such as experience, capital, technology, and services, which ultimately achieves the high-quality competitiveness of Chuanhai Chenyang.

In the era of    hot pot 2.0, the runway of "standardization + customization" is being opened up

The hot pot dining style meets the social needs of the new generation of consumers. There are rich choices of ingredients and flavors, and the combination of various pot bottoms, small ingredients and dishes can meet the needs of different groups of people. In recent years, shopping malls in major cities have sprung up like bamboo shoots, and the demand for public catering has increased sharply. Each business district has increased the proportion of catering. 3-4 similar restaurants in the same area have become the new catering situation. normal. This puts forward the 2.0 version of the standardization of hot pot. How can it be clearly distinguished from ordinary hot pot restaurants while being standardized?

 

从火锅发展看餐饮标准化定制服务

 

From OEM to ODM, real research and development products and services
 
Sichuan Chuanhai Chenyang Food Co., Ltd. provides customized services of "supermarket ODM" according to customer needs. From raw material selection, process matching, and food processing methods, it is fully open to customers. All high-quality resources and production methods are available. Controls are optional, and professional R&D engineers are equipped to carry out the realization of ideas for customers to ensure the realization of every idea.

 

从火锅发展看餐饮标准化定制服务

 

From product project approval, taste analysis, cost positioning, product research and development, application to the presentation of dishes, Chuanhai Chenyang has established a highly specialized and professional process design. Even if we are faced with the projects of multiple customers at the same time, we still guarantee that each project will be completed by a complete working group to ensure that the project is completed within the effective time, the test results are presented within 3 days, and the initial taste of the finished product is given within 7 days.

Hot pot 3.0 era, not only products, but also all-round improvement

The hot pot market will continue to expand in the future. As an important category in the catering industry, on the basis of branding and chaining, each hot pot brand is bound to go out of its own unique path, with characteristics, and more attractive. In the catering market with increasingly fierce competition and highly homogenized brands, the more obvious the characteristics of the catering market, the stronger the competitiveness. Specialized management has become a major means for many catering companies to attract consumers. The operating format of specialty catering will show a rapid development trend in various catering markets. Therefore, for hot pot companies, it is very important to create a personalized brand and highlight brand characteristics.

 

 

On the other hand, hot pot, as a distinctive business format, with the changing needs of the times, the standardization of tangible products is conducive to cost control and accelerated replication, while intangible brand marketing has different forms. Although their products are highly overlapped with each other, from the perspective of marketing and product positioning, it feels really different. Each brand should have its own unique tone, marketing rhythm and style, so as to allow consumers to remember, drainage and repurchase, the company will have a steady stream of vitality and vitality.
 
Hot pot companies are not only competing for brand and scale, but also for comprehensive competition in terms of products, raw materials, services, and visual identity. Traditional supply chains and manufacturers are far from being new in this regard. Times hot pot brand provides corresponding services.

 

从火锅发展看餐饮标准化定制服务

Based on this thinking, Chuanhai Chenyang has built its own ecological supply chain, and its multiple brands and subsidiaries cover all-round services such as raw material supply, procurement, brand planning, and design, and gradually build an open and prosperous ecosystem. Simultaneously establish an "ecological full supply chain". At the same time, Chuanhai Chenyang also relies on its own superior resources and introduces high-quality partners in the industry to provide customers with a series of menu optimization, explosive strategy, chain system creation, and visual upgrades. Derivative services help partners grow.

Regardless of tradition or innovation, standardization will be the eternal topic of hot pot development

During the development of the hot pot industry, traditional hot pot still has strong customer stickiness in its core elements. It wins with taste and dishes, while new hot pot focuses on more social attributes and innovates in dishes and base materials. However, whether it is traditional hot pot or new hot pot, standardization has become the only way for the hot pot and catering industry to seek expansion.

Chuanhai Chenyang focuses on the standardization of catering seasoning. On the one hand, it guarantees the brand through its own advanced equipment and high-quality and stable products, and at the same time empowers the hot pot brand by relying on the ecological supply chain. The cooperation with Chuanhai Chenyang is not only the choice of professional solutions. I chose a partner who can solve your worries. Whether it is to reduce the cost of the company or quickly improve the competitiveness of the catering company, only a partner who can entrust your back can better help you ride the wind and waves.

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Sichuan Chuan Hai Chen Yang Food Co., Ltd.

Focus on standardization of catering seasoning, smart, safer and more stable

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