专注餐饮调味标准化

专注餐饮调味标准化

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The standardization of catering seasoning, how to enhance the competitive value for large and small catering enterprises

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  • Time of issue:2020-11-24
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The standardization of catering seasoning, how to enhance the competitive value for large and small catering enterprises

(Summary description)"Food is the heaven for the people" Chinese people's demand for food is not only basic food and stomach, but also more and more attention to the harmony of five flavors, color and fragrance. The rich food experience is preserved through taste memory, or for collection and time-honored. Or for conversation or word of mouth.

  • Categories:Corporate News
  • Author:
  • Origin:
  • Time of issue:2020-11-24
  • Views:0
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"Food is the heaven for the people" Chinese people's demand for food is not only basic food and stomach, but also more and more attention to the harmony of five flavors, color and fragrance. The rich food experience is preserved through taste memory, or for collection and time-honored. Or for conversation or word of mouth.

As an important factor in activating taste buds in delicious dishes,    seasonings are widely used in daily diet cooking and food processing, and are increasingly valued by consumers and businesses. Looking back at the historical correlation between the total amount of condiment expenditure per capita and GDP per capita in my country, the ratio of the two has been stable in the past 10 years. With the increase of my country's overall GDP (according to the IMF's estimate to reach 15,000 US dollars per capita in 2023), the amount of condiment expenditure per capita in my country is It is expected to reach around US$20 in 2023, with a compound growth rate of about 8% in 19-23.

As consumers pursue the naturalization and diversification of food flavors, people are not only limited to ordinary seasonings with a single taste and lack of layering, but also compound seasonings have been derived. The compound seasoning not only has an accurate ratio and rich taste, but also greatly reduces the procedures and time for cooking dishes, creating conditions for the socialization of housework.

As the chain of catering is accelerating, and the process of large-scale enterprises is advancing, it is essential for catering companies to expand their brands while stabilizing quality and ensuring production, so the standardization of catering seasoning has been formed. Standardized, fast, stable, and standardized catering seasonings provide companies with strong competitiveness in the catering market.

Standardized products can optimize labor costs first, without the need to fry the ingredients by themselves or hire a chef. It can also increase the resource utilization of large and small restaurant enterprises, simplify the cooking process, and create conditions for adjusting the product structure and industrial structure. This has promoted the standardization and specialization of the catering market.

Among the numerous catering and seasoning standardization service brands and companies, Sichuan Chuanhai Chenyang Food Co., Ltd., located in China Sichuan Cuisine Industrial Park, Pidu District, is the cutting-edge supply chain brand in the southwest region.

餐饮调味标准化,如何为大小餐企提升竞争价值

For Chuanhai Chenyang, which focuses on the standardization of catering seasonings, Chuanhai Chenyang and the company serve many domestic first-line catering brands, focusing on providing healthy, delicious and high-quality products to more than 3,000 industry brand customers across the country and nearly 60,000 stores. The product has established a good cooperative relationship. So, how does Chuanhai Chenyang increase the competitive value for large and small catering companies? Let's learn about it.

餐饮调味标准化,如何为大小餐企提升竞争价值

1. Single store operation: reduce costs and de-cooking. According to national statistics released on January 9, 2020, the domestic CPI rose by 2.9 percentage points in 2019, an increase of 0.8 percentage points from 2018, setting a new high since 2012 .

餐饮调味标准化,如何为大小餐企提升竞争价值

At the same time, rent costs and labor costs still maintain an upward trend when the market is down. Various costs have risen, but catering consumption has gradually maintained rationality. Draining traffic and increasing income have become common issues faced by large and small catering companies.

As we all know, if the raw materials are not good, it is difficult to produce good products. However, in the catering industry, many raw materials are non-standardized products. Compared with professional seasoning companies, the raw materials produced on the spot are compared with the cooperation of production areas. There is a big difference in standard selection. In recent years, food and beverage raw materials, especially spices, have risen staggeringly. For single restaurants, small-batch purchases have low bargaining power and difficult quality control. Only customized factories can have better cost control capabilities.

In terms of stable cost and quality of raw materials, Chuanhai Chenyang conducts scientific and accurate cost analysis for customers, formulates practical cost control and cost accounting systems, and relies on the advantages of mass centralized procurement with first-line suppliers and origin regions to ensure products On the basis of quality, the cost is reduced as much as possible. At the same time, because of the long-term procurement cooperation of Chuanhai Chenyang, the cost of raw materials is guaranteed to fluctuate in a controllable range.

In addition to the cost of raw materials, there is also labor costs in the operation of small stores. Labor costs are generally reflected in chefs. A good chef can support a store. This sentence not only reflects the value and importance of a good chef, but also reflects the high dependence of traditional catering stores on good chefs. The experience and skills of a good chef are difficult to replicate, and the staff follow along with the dishes. Moreover, the cycle of cultivating a chef is quite long, and it is difficult to "clone" a chef of exactly the same level. This is easy to get out of control in terms of time and effect, which severely restricts the speed of operation.

De-cooking helps reduce labor costs and is easy to control. After standardization, only slightly experienced kitchen workers can produce dishes that meet the standards after training. Moreover, it can quickly replicate and accurately apply the seasoning "standard" and seasoning standardization, with higher efficiency, higher operability and controllability.

In terms of labor costs, Chuanhai Chenyang 1994 has focused on catering customization for more than 26 years. It is a professional customized production enterprise integrating production, research and development, and service. Its products include seasoning oil, vegetable oil, compound seasonings, etc. Its sub-brands include Guoqi, which derives the standardization of Chinese food and catering seasonings and the standardization of special catering seasonings according to different customer needs and geographical differences. While greatly reducing labor costs, the diversity of choices allows the stable operation of small stores.

2. Brand enterprise: rapid production, one taste every time

The chain growth of the catering industry is also one of the important signs of the development process in the endogenous optimization period.

According to the data, the restaurant chain stores are expanding at a growth rate of 3 times that of the overall restaurant.餐饮调味标准化,如何为大小餐企提升竞争价值

One of the reasons for the failure of many catering brands is that they have not formed industrialized production standards. The lack of digital formulas, the lack of stable tastes and quality standards have become the "bottleneck" in the standardization development of chain restaurants.
 
To this end, Chuanhai Chenyang invested more than 500 million yuan to build a smart manufacturing factory in the southwest. It is a management control platform that integrates a variety of automated hardware equipment, MES (production execution system), ERP (production management system), QMS (quality management system), SCM (logistics management system) and many other powerful software and hardware integrations to ensure scale Stable production.
 
The management platform integrates "production scheduling" and "production scheduling", flexible order placement, production, inspection, label management, raw material management, and finished product management for customers, which can solve customers' order flexibility, standard requirements complexity, product stability, and delivery Pain points such as timeliness of delivery. And combined with big data and smart factories to build a "hardware + software + service" business model, around the catering customized standardized scenarios, to provide customers with more stable products and more services.
 
In terms of production, Chuanhai Chenyang is equipped with a strong technical team. According to the products required by users, the R&D team determines dozens of scientific process standards such as moisture content, core component values ​​of raw materials, temperature control, etc., and introduces super-experience in the food engineering industry. With 10 years of professional talents, a high-quality food professional in China, with a solid foundation and fresh blood, he predicts risks for customers, explores trends, and proactively provides customers with upgraded solutions every year to ensure their competitiveness. The professional quality control team conducts on-site monitoring and equipment monitoring at the same time, and in each production link, instrument records and manual records are synchronized and parallel. The production site quality control team has more than 30 people, and it has implemented strict quality management and realized two-way quality traceability. It strictly controls all links from raw material procurement, product research and development, production and processing, product sales, after-sales service, etc., and does everything in its power to guarantee products The stability.
 

The R&D team of Chuanhai Chenyang also carried the transformation from OEM to ODM. OEM, in response to customer needs, provides "supermarket" customized services. From raw material selection, process matching, and food processing methods, all resources are open to customers. Both production methods and production methods are controllable and optional, and professional R&D engineers are equipped to carry out the realization of ideas for customers to ensure the realization of every idea.

餐饮调味标准化,如何为大小餐企提升竞争价值

From product project approval, taste analysis, cost positioning, product research and development, application to the presentation of dishes, Chuanhai Chenyang has established a professional process design with a degree of specialization that meets the industry's high standards. Even if we are faced with the projects of multiple customers at the same time, we still guarantee that each project will be completed by a complete working group to ensure that the project is completed within the effective time, the test results are presented within 3 days, and the initial taste of the finished product is given within 7 days.

At present, the company has obtained more than 30 product and equipment patents, and the R&D laboratory area exceeds 1,500 square meters, which meets the provincial R&D laboratory standard.

On this basis, Chuanhai Chenyang has four major companies, Zhonghe Yiyi produces conditioned meat products, Xinrun grease production series edible oil, Haijuliangpin’s future professional supply and marketing brand, and Planet Media formulates and optimizes brand planning and gradually builds An open and prosperous ecosystem, the simultaneous establishment of an "ecological full supply chain", the introduction of industry-related partners, and a series of derivative services covering menu optimization, explosive strategy, chain system creation, and visual upgrades for customers to help partners grow .

3. Agents: Accelerating industry integration and high consumer demand

Seasoning is a rigid need for residents’ lives. With the improvement of the overall living standards of our country, consumer demand has prompted the industry to enter a rising period.

In recent years, my country's condiment industry has achieved breakthrough development, with rapid growth in output and sales, and increasingly abundant varieties. The condiment industry has become an important part of my country's food industry. The development of the condiment industry has a positive effect on improving people’s quality of life, meeting the growing and escalating consumer demand for diverse, healthy, nutritious and convenient foods, expanding domestic demand, and promoting national economic growth.

The "2020-2026 China Condiment Manufacturing Industry Market Panoramic Survey and Prospect Strategy Analysis Report" released by Zhiyan Consulting shows that the compound annual growth rate of sales revenue of the condiment industry from 2012 to 2018 reached 8.5%, and it is expected that the industry revenue in 2023 is expected to exceed 500 billion, a compound growth rate of 8%. According to the top 100 enterprise data released by the Condiment Association, the total output of the condiment industry in 2018 was 13.225 million tons, a year-on-year increase of 6.0%, and the sales revenue was 93.88 billion yuan, a year-on-year increase of 14.4%. The overall average sales price was 7098 yuan/ton, a year-on-year increase. 8.4%, the industry as a whole shows a trend of rising volume and price.

Sichuan Chuanhai Chenyang Food Co., Ltd. adheres to the mission of "Let the world enjoy healthy and delicious Chinese food", controls details, quality-oriented, introduces fully automated, intelligent and flexible customized production lines, and effectively implements strict quality management Implement all links such as raw material procurement, product research and development, production and processing, product sales, and after-sales service. At the same time, the company serves many domestic first-line catering brands, focusing on providing healthy, delicious, and high-quality products to more than 3,000 industry brand customers and nearly 60,000 stores across the country, and is committed to building a leading domestic catering supply service platform.

餐饮调味标准化,如何为大小餐企提升竞争价值

餐饮调味标准化,如何为大小餐企提升竞争价值

In the future, Chuanhai Chenyang will always maintain its own mission, control details, and quality-oriented. Based on smart factories and a cutting-edge ecological supply chain system, and adhering to the core of focusing on standardization of catering seasoning, we provide healthy, delicious and high-quality products. Become your partner who can entrust your back to help you ride the wind and waves.

Chuanhaichenyang official website: https://www.scchcy.cn/

National 400 consultation: 400-9999-175

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Sichuan Chuan Hai Chen Yang Food Co., Ltd.

Focus on standardization of catering seasoning, smart, safer and more stable

Service Hotline:400-9999-175
Contact Number:028-87965271
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Contact Email:228956740@qq.com
Company Address:No. 69, Yongxing East Road, China Sichuan Cuisine Industrialization Park, Pidu District, Chengdu

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